“We perceive the elements that make up products and recreate them with new perspectives”
The core target of SOGU is designers. As a designers they understand designers’ needs, and they have many ideas that they want to realize. Sogu started the brands to develop items that designers would want to use.
SOGU is a Japanese verb that means “ to slice off”. This does not mean that they are creating simple forms by slicing off unnecessary parts. It describes the way in which ask ourselves “What is the essence of this object?” in formulating an idea. “Going back to the essence and thereby creating a new interpretation” is what makes SOGU work possible.
- Pulling the cord strongly may damage it.
- Please attach the included L-shaped bracket to a place with sufficient strength.
- If clothing fibers adhere to the cord and worry about, wipe the towel firmly with water and wipe it off.
- Please do not use other than to put on clothing.